Biography

Shelley is the Founder of Scaleforetail, a small business with a large mission: to help all Amazon and eComm Sellers with practical webinars and UK-based events. Founded by Amazon Sellers, Scaleforetail offers no nonsense tactics and training from the ?in the trenches experiences of successful Sellers. Shelley became an Amazon Seller in 2015 after a career in Talent and Training. She built 2 Amazon Native brands selling across North America and Europe, which she sold in 2021. While Amazon is a captivating platform with enormous volume, brand building is key to success. Packaging can be a phenomenal physical expression of your brand and having a brand that consumers LOVE is the ultimate holy grail for any eCommerce Business and the only way to build an asset you can sell. Shelley now shares her Amazon expertise with new and advanced sellers looking to grow their businesses