Zenpack x Haptik
Leo Chao
Leveraging the Pillars of Sustainable Packaging to Make Your Brand More Relevant
The importance of sustainability in packaging has evolved from being a passing fad to a crucial factor that customers scrutinize when evaluating a brand. Given the intricate interplay between operations, materials, experiences, and the environment, what are the most effective strategies for brand owners to navigate this complex terrain?
Biography
Design entrepreneur and co-founder, Leo is leading the design & engineering program at Zenpack, a full-service packaging agency and manufacturer based in the San Francisco Bay Area. He has applied his broad experience in product design, packaging, and brand strategy to projects with Apple, Aura, Cisco, Fitbit, HP, Netflix, Nike, Target, Our Place, and Westville NYC, as well as numerous start-ups. He oversees the design process from ideation through engineering and manufacturing, providing leadership, coordination, creative direction, and mentoring. Leo graduated with a B.I.D. in industrial design from Emily Carr University of Arts and Design. His work has been recognized by Amistar, Clio, IDEA, iF, and Penta Awards among others.
Zenpack x Haptik
Leo Chao
Leveraging the Pillars of Sustainable Packaging to Make Your Brand More Relevant
The importance of sustainability in packaging has evolved from being a passing fad to a crucial factor that customers scrutinize when evaluating a brand. Given the intricate interplay between operations, materials, experiences, and the environment, what are the most effective strategies for brand owners to navigate this complex terrain?