The announcement of their collab was released last week and already it’s making the rounds! NikeSKIMS will hit select stores and Nike’s website in the spring.  

NikeSKIMS aims to blend the trademarks of both brands; sports performance and style, creating training products that focus on fashion innovation, ensuring comfort and performance while staying true to Skims sleek and functional aesthetic. 

Nike, the world’s leading sportswear brand, has always promoted women’s sportswear, not only do they sell a wide range of products they have also created impactful campaigns that promote female empowerment. The Nike x Skims collaboration has been announced as, for now, focused only on women! The partnership with Skims is another positive step towards expanding their offering for women and redefining what women’s sportswear can be.

In my opinion this collaboration makes sense for many reasons, not only does this widen both brands' audience, it now means Nike can capture more of the women's market. It sounds like NikeSKIMS will be designed by women for women. As stated by Kim Kardashian, co-founder and chief creative officer for Skims, the brand would deliver products “meticulously designed to sculpt and perform for every body.” she adds: “Every single detail has been obsessed over and carefully considered.”

Nike has a good reputation for successful partnerships with celebrities and other A-listers such as Michael Jordan, Serena Williams, Pharrell Williams, Colin Kaepernick, and Bella Hadid for ranges and promotions. This collab is just another great partnership to add, with Kim Kardashian now the latest success story and the range isn’t even in stores yet! 

Skims has been moving gradually into the sports world. In 2023 they released a multiyear underwear partnership with the NBA, WNBA, and USAB. Skims continued its partnership with Team USA for the Paris 2024 Olympic Games with a men’s swim and adaptive offerings collection. Without a doubt this was the right next step for Skims to continue expanding their sports range. 

Next year, NikeSKIMS will expand globally. The brand will be available in extended sizing and cover “every dimension of athleticism, from the elite to the everyday,” per a Nike press release.

Very smart collaboration for both brands, certainly an exciting one!